MERCADEO Versión en español
People en español received the Hispanic Heritage Month with major brands like Disney, Coca-Cola, Jeep, Covergirl, HBO Latino and others
31 de agosto de 2014
Las familias hispanas asistentes tuvieron la oportunidad de acercarse a las celebridades y recibir regalos de sus marcas favoritas
The third annual festival of People en español, held at the Henry B. Gonzalez Convention Center, last August 30th and 31st, in the city of San Antonio, Texas, celebrated the start of Hispanic Heritage Month, with Disney, Coca-Cola, Jeep, Covergirl, HBO Latino and more brands. Hispanic family attendees had the opportunity to get close to celebrities, receive gifts from their favorite brands, taste authentic Latino cuisine and enjoy exclusive screenings of the latest TV shows, soap operas and movies. “Working in collaboration with our partners, we have extended the experience to offer more celebrities as well as double the number of performers compared to last year’s festival,” Monique Manso, editor of People en español, said. “The wide range of associated activations is a powerful complement to our content and the perfect way to kick off the Hispanic Heritage Month.”
Diario de Hoy
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