MERCADEO Versión en español
Xoom premieres the campaign Historias de la vida aimed at Hispanic consumers
31 de agosto de 2014
Bajo el título Historias de la vida, la campaña multimedia cuenta con clientes que comparten sus historias personales
Xoom Corporation, a leading provider of digital money transfer, has launched a new campaign for the Hispanic market in the United States on the basis of customer testimonials of Xoom. Titled Historias de la vida (Life Stories), the multimedia campaign has customers who share their personal stories to illustrate how they trust Xoom for their money transfers to their home.”Our customers, through their life stories, do the best job describing the benefits of sending money with Xoom, which made them the stars of our TV ads” Theresa Pasinosky, Marketing Director for Latin America and the Caribbean at Xoom, said. “It feels great to see how Xoom has changed the lives of our customers, and has given them time back to spend with their children. These are real customers who depend on us to help care for their families. We have to be reliable, transparent and the best we can be always”.In 2012, Xoom won the Gold Award for Excellence in Multicultural ANA by the commercial Save the pigs as best campaign developed to reach Hispanic consumers. This year, Xoom won a silver and a bronze in the 35th edition of the Telly with two television campaigns, Héroes de rojo y blanco and Pony. To view the new spots of Xoom, click on the following links: {María Mancia;https://www.youtube.com/watch?v=gT5hvAu23Yc } y {Ricardo Dalier; https://www.youtube.com/watch?v=qLGO5mDrAGw}.
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