MERCADEO Versión en español
Dennys Latino Facebook page talks the language of Hispanic consumers
Patricia Molina| 2 de septiembre de 2014
El lanzamiento de Denny's Latino en Facebook sigue con la promoción nostalgica dirigida a los millennials
Dennys has fostered their relationship with the elderly, the millennials and Latinos by speaking their language, since they launched their Denny’s Latino on Facebook last month. The chain of almost 1,700 units, will not only interact with their Spanish-speaking customers through Denny’s Latino, but also offer original and selected content with the intention to entertain and engage the Hispanic population that is increasingly active in social networks. The launch of Denny’s Latino on Facebook follows with the nostalgic marketing to millennials called Greatest Hits Remixed which Denny’s worked with Ataris. “As with other demographic groups, Hispanics are open to collaborating with brands on Facebook, as long as the brand talks respectfully while entertaining the audience,” John Dillon, VP of Marketing, commented,. Moreover, it has been found that the Hispanic segment is particularly active in social networks, according to several studies, including one that found that 68% of Hispanics use some kind of social network, compared with 58% of all non-Hispanic consumers.”There will be initiatives that address our objectives, which are important to us in different ways. It’s s challenge, but an exciting part of the company” Dillon said, who also spoke with Nation’s Restaurant News about the importance of marketing in Spanish and about understanding what kind of content engages customers.
