MERCADEO Versión en español
#FestivalPeople goes viral and generates more tan a billion of impressions in social networks
4 de septiembre de 2014
Las familias hispanas asistentes tuvieron la oportunidad de acercarse a las celebridades y recibir regalos de sus marcas favoritas
The images and sounds of the third annual Festival People en español reverberated around the world; with the tag of the event #FestivalPeople becoming viral and generating more than a billion impressions in social media, as we approach the start of the Hispanic Heritage Month. “The 3-second annual Festival People en español delivered a universal message of inspiration, personal empowerment and cultural pride to Latinos worldwide,” Monique Manso, publisher of People en español, said. “Through exciting live performances, powerful conversations and focused participation of the community, the Festival of People en español was a unique celebration of our heritage and a powerful testament to the connection between the brand and the community this year.”At the same time, it generated enthusiastic reviews from fans and media alike, the two-day festival held in San Antonio, Texas, during the weekend of Labor Day focused on empowering through the topic Inspiring the next generation. In two days, the event offered fun and interactive family programs, youth empowerment, gifts and exclusive access to the latest releases of popular TV shows, soap operas and film activities.
