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Publicis Groupe Globals Maurice Levy: We are solving an importan dilemma of marketing with Adobe Marketing Cloud
Cristian Vergara| 22 de septiembre de 2014
Maurice Levy
Adobe and Publicis Groupe announced a partnership to provide Always On, a global marketing platform that automates and connects all components of clients’ efforts. This platform will be standardized in Adobe Marketing Cloud and for the first time in the industry, all agencies through Publicis Groupe will be able to create content and measure the performance of the strategies using a technology with unified data structure. “We are solving a major dilemma of marketing of our clients” Maurice Levy, CEO of Publicis Groupe, said.Available to all agencies of the Publicis Groupe network, the platform will be anchored at VivaKi as an open framework for each agency to implement it exclusively for use. Among the agencies that are programmed to access the system are: BBH, DigitasLBi, Leo Burnett, MSLGROUP, Publicis Worldwide, Razorfish, Rosetta, Saatchi & Saatchi, Starcom MediaVest Group, VivaKi and ZenithOptimedia. It is expected that collaboration drives the growth through both companies and accelerate the objectives of Publicis Groupe to achieve combined revenues of digital and emerging markets 75% of its business to 2018.
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