MERCADEO Versión en español
Millennials are changing the food they put into their shopping cart
Patricia Molina| 23 de septiembre de 2014
Millennials prefieren optar hacia los alimentos prefabricados en sus compras
For food manufacturers and retailers, there are important points in the two most important groups of consumers due to their increasing purchasing power: Hispanic consumers and millennials. But when these two groups are united Hispanic millennials emerge. 21% of American millennials identify them as Hispanic. This group is certainly worthy of attention, for these young people are changing the shopping habits in the USA. They are a mix of tradition and mainstream of the country. Hispanic consumers in general have some unique purchasing patterns compared to the general population of the United States, as their preference for fresh food and the tendency to make larger purchases to feed larger families; and some items are essential in any Hispanic basket, including herbs, fresh fruits such as pineapples and mangoes, dried beans and dairy products. But 62% of Hispanic millennials for just the fact of being born in the USA has more influence of their American lifestyle than their predecessors. When it comes to food preparation, most Hispanics, 58%, prepare food at home, while millennials are turning to premade food. For manufacturers and retailers, it is important to connect with this segment of the population that is increasingly powerful in America, for it is essential to balance the product, taste and culture.
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