MERCADEO Versión en español
BMI and Muuseme conducted a successful panel aimed at graduate composers
23 de septiembre de 2014
La agenda estuvo cargada de contenido interesante acerca de todo lo que se debe y no se debe hacer para licenciar música
In a initiative driven by Carolina Arenas, director of the Hispanic market BMI, along with support from Daniel Salcedo, Partner and producer of Muuseme and accompanied by Ariadna Madrid, senior content producer of LiquidThread, the panel The music licensing hangout was performed in New York, aimed at graduates BMI composers. Aware of the misinformation that exists today among composers, Arenas and Salcedo were motivated to create this initiative to advise and clear doubts among composers.”The audience was of independent composers, who are in the process of launching their albums and looking for ways to market their songs. It was satisfying to see that not only Hispanic authors attended but also American,” Salcedo said to PRODU. The agenda was full of interesting content about all the dos and don’ts to license music; and how to work and negotiate with brands. “In my case, I had the opportunity to present the case of Muuseme for Honey Bunches of oats, in which we worked with content integration, music and brands, to show how we have integrated music into marketing,” Salcedo said.”Today, there are many ways for an artist to engage with a brand, but more importantly, composers, artists and new bands understand that the most important thing is to be honest and direct, and do not try to be what they are not because it is reflected and the consumer ends up rejecting content ” Salcedo concluded. Due to the success of this first edition, the organizers are considering replicating it on a larger scale.
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