MERCADEO Versión en español
Ford and Zubi Advertising premiere new interactive campaign for the program Warriors in pink
1 de octubre de 2014
Collazo: Esta campaña se centra en las muchas razones por las que alguien debe ser evaluada
To celebrate the month of breast cancer awareness, Fords Warriors in Pink, along with multicultural agency Zubi Advertising, premiered the campaign Razones que salvan vidas (Reasons that save lives) for the Hispanic market. The interactive campaign invites people to share the reasons why they should be regularly assessed through the program {website;www.razonesquesalvanvidas.com}. “Throughout the month of October we are going to have artists who will be working with their talent, drawing on the wall the reasons that people share through the website at this large wall area of Wynwood, well known for their artistic expressions” Albert Collazo, Director of Hispanic Communications of Ford, told PRODU. “The brand celebrates 20 years supporting this cause. This time, they bet on this original idea in which the public can interact with one of the most genuine and artistic forms that exists in Miami,” he added.Meanwhile, Yanisa Velez, senior digital copywriter at Zubi, shared the creative process. “The message has always been that early detection saves lives but we did not realize that this is not the real reason that motivates people to be examined. So we decided to create a space where we could capture these reasons, and everyone who sees it complete with their own reason to take care of their health”.”Ford gives us the freedom to think very big ideas, but this particular one is very special because it’s a cause that has touched us all closely” Velez concluded.
