MERCADEO Versión en español
Miller Lite Beer returns to its original appearance
Patricia Molina| 2 de octubre de 2014
Para celebrar lo que la distingue, la marca volvió a presentar la lata de Original Lite
Since Miller Lite revolutionize the brewing industry in 1975 to create light beer, this would become the most important segment of the beverage in USA. Today, this category accounts for almost 35% of all beer sales in the country. Intending to remind consumers that it is the only brand characterized by providing the great taste of a soft drink, Miller Lite resumes its original appearance in all packaging and in all marketing materials.To celebrate what distinguishes it from other light beers, the brand reintroduced Original Lite can in January during what would be a promotional window of two months. However, the consumer reaction was so positive that it was decided to keep the can in the market and thus the design resume in August. “The decision to return to our original aspect was an important decision for this brand,” Ryan Reis, senior director of marketing for Miller Lite, said. “It’s authentic and highlights something that has always characterized Miller Lite since its first production. A high quality beer, worthy of those moments with friends.”The unforgettable design will also be seen in popular sport alliances of Miller Lite, including the stand of AT&T in Dallas, the Bank of America stadium in Charlotte, the Consol Energy Center Pittsburgh, and other cities such as Green Bay, Philadelphia and Chicago. For more information on Miller Lite, visit their {oficial site;www.MillerLite.com}.
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