MERCADEO Versión en español
Hispanic groups jump on the latest trends of the beer market
Patricia Molina| 16 de octubre de 2014
El factor común entre hispanos resulta simple: Las cervezas frías y refrescantes
As the largest ethnic self-identification population in the United States, Hispanics are trendsetters. Given their increasing purchasing power and ability to understand other languages, they have been considered as an interest group to assess preferences and behaviors when it comes to celebrate with family and friends or to relax after a long day. The common factor was simple: cold, refreshing beers. Beer accounts for about half of the volume of sales of alcoholic beverages in Hispanics and 45% is in their homes, exceeding the 38.8% of non-Hispanics. As this population continues to grow, Hispanic consumers are increasing purchases of the premium beer segment, which amounted to more than 9.5% compared to 7.1% non-Hispanic dfe. No encontré qué significa DFE.Latinos are a diverse group with roots in Mexico and several countries in Central America, South America and the Caribbean. However, Mexicans are the largest Hispanic group, representing 64.6% of them, which might explain the preference segment imports in North America. On connecting with this group, the convenience channel represents a great opportunity for brands of beer to reach Latino consumers. The language and topics such as music and sports have been identified as the strongest passion points of the Latino group. Learn more about this study by clicking {here; http://www.nielsen.com/us/en/insights/news/2014/hispanics-hop-on-the-latest-beer-trends.html}.
Diario de Hoy
Noticias relacionadas (3)
16 de octubre de 2014
Tecate y Tecate Light lanzan campaña El sabor del triunfo con concepto deportivo
8 de octubre de 2014
Saatchi & Saatchi toma la marca Tecate tras pérdida de Miller Lite
25 de septiembre de 2014
Miller Lite reúne a Danny Trejo y a Richard Rawlings para celebrar el Mes de la hispanidad