MERCADEO Versión en español
KFC talks to the Hispanic audience with a family campaign
Patricia Molina| 21 de octubre de 2014
Alianza Creativa y KFC se mantienen trabajando en la próxima campaña
The fast food company has launched a new advertising plan to attract the growing Hispanic market with a spot representing how families and the Hispanic community as a whole can be together when dining. The campaign entitled Together includes a TV commercial that portrays a Hispanic boy from a multicultural family sharing his dish favorite KFC bucket and chicken tenders that accompany the food and hot wings. The commercial begins with what appears to be a modern Hispanic family sharing food, including a young teenager in a sweet 16 dress, a female mariachi singer and an older man with a guayabera shirt, among others.”Getting together with the family is the core of the Hispanic culture,” Rodrigo Coronel, spokesman of the fast food chain, said. “KFC wanted to show how different choices of a bucket of favorite brings together a diverse Hispanic community at the table to enjoy the food.” The TV spot was released last September, 29th and is currently aired on 10 channels, including Telemundo, Univision and TV Azteca, until November, 9th. Alianza Creativa and KFC are working on the next campaign, which will promote KFC as a meal option for families during the holidaysTo watch the commercial, click {here; https://www.youtube.com/watch?v=fWLKeVv2Tkc&list=UUR8RWMHZcSgqjD0HiUiJ_cQ}.
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