MERCADEO Versión en español
AT&T Drive Studio and Ericsson launch a global study about future buyers of connected cars
28 de octubre de 2014
Bhikshesvaran: La investigación muestra que apenas estamos entrando en una era de innovación en el mercado de los autos conectados
AT&T Drive Studio and Ericsson revealed a new study that documents the significant influence of purchase that have the characteristics of a connected car, and the services customers expect to have. The data was obtained from users who plan and can buy a car in the next five years in countries like USA, Germany, Brazil, Japan and China, between July and August 2014. “Research shows that we are just entering an era of innovation in the market for connected cars, which will integrate all aspects of a person’s life, so Ericsson is working with AT & T Drive Studio to provide the solution for this type of cloud-based cars, in addition to implementing such services in vehicles worldwide,” Arun Bhikshesvaran, global director of marketing for Ericsson said.”The race started globally for automakers to compete for customers through solutions of connected cars,” Chris Penrose, Senior VP of Emerging Devices, AT & T Mobility, said. “The AT & T Drive platform, in collaboration with Ericsson and a number of other players in the ecosystem is the most robust group of solutions available to all automakers.”
