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YouTube to launch free paid advertising platform
Patricia Molina| 3 de noviembre de 2014
El cambio significaría un giro interesante en la dinámica económica de la empresa de Google
The most important online video platform in the world could be close to offering a new service. Due to avoid advertising in video content, YouTube offers a payment model free of advertising.The change would mean an interesting twist on the economic dynamics of the Google company, which since 2006 is supported by about $ 5.6 billion dollars in advertising revenue according to the consultancy eMarketer. In that sense, other streaming video services like Netflix, Hulu or Amazon, have proven models based on paid subscriptions that have been successful. “We are at the beginning of this process, but if you look at how have means operate over time, we see that most of them have both service advertisements and subscription. YouTube currently is supported by advertising, which is great, because it allowed us to reach one billion users, but there will be a point where people will not want to see ads, ” Susan Wojcicki, CEO the company, said.If this model is implemented, there would be a new game with great potential promoted by YouTube since Wojcicki took over the platform in February. Since she started, she has been trying to impulse revenue and profit of the video platform, which has already exceeded one million users.
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