MERCADEO Versión en español
Samsung chooses the Hispanic market to position against Apple
Patricia Molina| 4 de noviembre de 2014
La empresa del fallecido Steve Jobs, siempre ha estado a la cabeza de la contienda
In the legendary battle between Apple and Samsung, the Asian brand of devices has spared no expense in their marketing strategies, reporting US $ 14 billion marketing budget, bigger investment than Coca-Cola HP, Dell and Microsoft combined. However, the company of the late Steve Jobs has always been at the forefront of the fight. Despite having a slight disadvantage against its competitors, Samsung has discovered that the Hispanic market is a market where it remains strong. Thus, it can be seen that US Hispanics are known for their sociable, familiar personality and highly in contact with social networks, making technology part of their everyday life.While children generally prefer the Apple market, Samsung is in a much stronger position to Hispanic children as new research shows the popularity of mobile phones among young Hispanics exceeds the figures of other brands, being more preferred by Latino children than for other groups in general by 20%.The good news for brands other than Apple does not stop there, because thanks to this public brands like Motorola and LG are closing the gap. In the race to win the market, the most innovative brand and that can appreciate these details will win the publics heart.
