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Adam&Eve/DDB develops a nice commercial campaign for John Lewis for Christmas
Patricia Molina| 10 de noviembre de 2014
Monty: El Pingüino se las arregla para destacar y pasar unas lindas navidades
Adam & Eve / DDB develop what could become one of the most talked about advertising in this holiday season with Monty: The Penguin of John Lewis.Given the important career of the duo at Christmas advertising, it is no wonder that the piece catches the public´s attention. Monty: The Penguin manages to stand out; the two-minute commercial ad tells the story of a boy and his best friend, a penguin named Monty.Throughout the piece, their close relationship can be seen, showing scenes of everyday activities, accompanied by the voice of Tom Odell in Real Love, an original song written by John Lennon. In the spot becomes apparent that Monty misses something while watching couples in the park and in the movies. The conflict concludes on Christmas morning, with a revelation that is effective for the viewer, even if it does not come as a surprise.”We hope this love story of Sam and his friend Monty reminds people the magic of Christmas through the eyes of a child, and inspire them to think about how they can make a very special holiday season for friends and loved ones” Craig Inglis said, marketing director of John Lewis, who also said that production exceeded $ 1.6 million.To view the commercial click {here; https://www.youtube.com/watch?v=iccscUFY860}.
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