Twitter’s Andrew Sweet at WebCongress: The future is now and it is mobile

Andrew Sweet, senior account executive of Twitter, was part of the block of speakers for the third edition of WebCongress Miami. During his session, Sweet shared data on the current scope of the social platform, which currently registers 284 million monthly active users and two billion tweets every two days. He highlighted the behavior of users through mobile devices.”80% of Twitter users are mobile, 65% of them use the social network while watching television, and 20% while in motion,” he said.According to the executive, the average consumer unlocks their phone 110 times a day, and 79% of smartphone users purchase using the phone. “The role of Twitter in the buying process is increasing,” Sweet said.To conclude, Sweet advised marketers and advertisers from the audience. “Planning your content is key to any social initiative,” he said.