MERCADEO Versión en español
Target launches its new campaign #SinTraducción with a Hispanic approach
Patricia Molina| 5 de marzo de 2015
Arrullo, sobremesa y estrenar son algunas de las palabras presentes en la propuesta publicitaria
#SinTraducción, Target’s new campaign with a Hispanic approach, presents words in Spanish that have no equivalent in English. It is a general celebration of moments, traditions and emotions treasured by many in the Latin culture.LatinWorks was the advertising agency that contributed in this first campaign for the retail store. The proposal is focused exclusively on Hispanic clients and will be launched March 8th in the aim to foster the dialogue between Target’s social networks and its clients.Arrullo, sobremesa and estrenar are some of the words present in the advertising proposal, which are also used as an inspiration to invite others to enjoy the brand in a more personal way.Rick Gómez, Target’s senior Marketing VP, in an interview with the magazine A Bullseye View said that the idea behind the campaign #SinTraducción is to acknowledge and accept the bicultural reality that many clients live day to day, in an affectionate and familiar way. “During the campaign we will highlight magnificent Target products, ranging from clothes and cosmetics to food and decoration products for the home” he added.#SinTraducción is a campaign designed for social media. “We love to know what our clients think and we also want to give them the opportunity to have conversations among themselves. We hope they will share their thoughts and opinions” he concluded.
