MERCADEO Versión en español
Lopez Negrete Communications is associated to Facebook to create affinity between brands and hispanic consumers
Patricia Molina| 9 de marzo de 2015
Lopez Negrete Communications se asocia a Facebook para crear afinidad entre marcas y consumidores hispanos
The Hispanic agency for complete marketing services, López Negrete Communications, has partnered with Facebook to produce innovative affinity campaigns for multiple clients clients of the agency. The results up to now have been formidable.This collaboration, which generates surprising effects, confirms that the advertising proposals focused on a specific target, together with the language and cultural habits, cause an echo in the most active group and with more relation to the latest mobile and social network tendencies of Hispanics in the US. A numerous group of them (26.7 million users) are interested and respond positively to the Latin content published in Facebook. With this new alliance, the announcers will not only have a closer access to a certain object audience, but will also be able to identify users according to their linguistic features: bilingual, dominantly Spanish, or dominantly English.Many study cases with campaigns generated by López Negrete may been seen on {Success story;https://www.facebook.com/business/success} in Facebook.
