MERCADEO Versión en español
Hispanicizes Manny Ruiz: We love that our platform is used to announce new initiatives and partnerships, that’s part of the magic of Hispanicize and why the event was so important
15 de marzo de 2015
Manny Ruiz, founder of Hispanicize spoke with PRODU regarding the sixth edition of the annual event.”This year, we witnessed great creative brands to reach the Hispanic market in the US. In Hispanicize we were very pleased to have created a super platform for brands to advertise their projects while the latest market trends,” Ruiz said.Brands like Verizon and Target among others, presented case studies for the Hispanic market, as well as success stories through digital media.”We were happy to have brands in social networks like Facebook, Google, YouTube, who have used year after year Hispanicize as the place where they reveal all the innovations that are making in their platforms to target the Hispanic market in the US” he said.Also, this year was the launch of TECLA Awards, where the best efforts are rewarded in the digital universe in different categories in the industry. “The TECLA awards continue to raise the bar, because where you are seeing the growth in consumption of content is digital, and we love being at the forefront of this transformation that is not the future, it’s a reality.”According to Ruiz, they expected an influx of 2,000 people throughout the week, and 56 sponsors. “The main objective of Hispanicize was to unite these multiple industries that were previously separate and did not have much in common. Today they are collaborating, co-creating, and that is why it’s so important to gather in one place at one time,” he concluded.
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