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Announcers trust Facebook advertising platforms more and more
Manuela Walfenzao| 25 de marzo de 2015
Los anunciantes confían cada vez más en las plataformas publicitarias de Facebook
Only 9% of the US announcers said that they had already bought ads in Facebook autoplay videos, but most were willing to advertise on those platforms in the following six months. Two thirds of those surveyed rated positively the autoplay videos of the social media. A 2014 study estimated that Facebook would sell US$700 millones in autoplay videos this year.Although there are still some sellers to be convinced, the consumption of Facebook autoplay videos has increased this year more than any other advertising space in the social media. Kinetic Social made a study that confirmed the increase.Ad Age and RBC interviewed the announcers and discovered that they are increasingly happier and happier with the advertising support efforts that Facebook has developed. Almost half of those interviewed, 44% considered that the efforts have improved dramatically in the last six months. Only 13% said they have deteriorated.It is estimated that for this year, 6 out of 10 internet users in the USA or 157.1 million people, will access Facebook through some device at least once a month, representing 87.1% of the social media users. For 2017, most of the US population will have a Facebook account.
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