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Superlatina and Tabasco put their spicy touch in Hispanicize 2015
27 de marzo de 2015
Gaby Natale, conductora del talk show Superlatina
They say that unity is strength and that what the premise that two brands used to establish alliances and advertise their products during the last edition of Hispanicize, celebrated in Miami. Gaby Natale, host of the program Superlatina and Tabasco sauce sponsored the Latinovator award, which acknowledges the work of Hispanics in culture in the United States.Gaby Natale, also cofounder and president of the marketing firm AGANARmedia, explained that this type of event encourage her to keep working, when she referred to the tributes that Don Francisco and Alberto Ciurana, president of programming and content for Univision, received.”The Latinovator award is a prize that acknowledges how Latins shape the cultural landscape of the United States. Latinovator stories inspire and always encourage me to go for more. That is why I chose to share my personal journey on the launching of my small TV program in the West of Texas in 2007 and now become the owner of a television studio”, said Natale.In the most important annual event that groups journalism, social media, trends, technology and advertising, the attendants shared with the Tabasco brand through the hashtag #SaborTABASCO and #Sweeps. One of the spiciest features in the activities of Hispanicize was when Tabasco offered a private dinner by the Mexican chef Santiago Gómez de la Fuente to ten influential Latins.
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