MERCADEO Versión en español
Creative team at Wing: The challenge of the campaign for LifeBeat was to speak different without being boring
9 de abril de 2015
The creative team of the Wing agency maintains that innovation in messages was one of the challenges for the development of the campaign Know your Status Change for LifeBeat, whose advertising piece is nominated in four categories for the 2015 North America Effie awards. “To communicate an extremely important message, but in a way that was relevant for young people. We had a very simple idea”, said one of the members of the firm’s creative team when referring to the advertising of the concert, when the ticket was valid only after the attendants had an HIV test.Talking from the realm of young people and in their language was vital for the success of the campaign, which translated into more than 400 attendants to the concert who had the test run on them.Surprised and happy is the creative team of Wing, with the nominations to the Effie awards. This reveals that a single initiative can be a sign of effectiveness.The firm competes in the following categories: health services, best job at non-profit organizations, marketing aimed at young people and low budget services.
