MERCADEO Versión en español
The FIAP starts, welcoming the juries and revealing the first results
Manuela Walfenzao| 22 de abril de 2015
Marco Versolato, presidente de jurado de Innovación en Medios, junto a Daniel Marcet en las votaciones
Tuesday 21st was the welcoming event for the 107 professionals of the industry that form part of the jury of the 2015 Ibero American Advertising Festival (FIAP, according to the initials in Spanish). Sponsored by Twitter, a dinner party was organized for the members of the jury of the 46th edition of the festival, which is taking place for the first time in Mexico. The meeting was in the Salón Fresno of the JW Marriot Hotel Santa Fe, Mexico City. Early the next day the juries announced the metal winners of some categories.The revealed the results for the following categories: Radio, Innovation in Media and Integral Campaigns. Geometry Global Colombia/Ogilvy Colombia received the Sol de Platino for Pez León, terriblemente delicioso in Integral Campaigns. In Media Innovation, in the Advertainment category, the Gran Sol de Iberoamérica AlmapBBDO, Brasil won for its campaign Los últimos deseos de la Combi and in Radio, Alma DDB EE UU took the Sol de Oro in the subcategory Domestic Hygiene for the piece Liquid Plumr.This year the jury is divided in 17 disciplines with 96 categories to be evaluated. For this edition, they are evaluating more than 3,500 works, sent from 22 countries of all Ibero America; including Spain, Brazil, and Portugal. According to Daniel Marcet, current president of FIAP, “the pieces of the Hispanic US market are important participants”.
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