MERCADEO Versión en español
New York Festivals 2015 presents its Creative Sessions
Manuela Walfenzao| 5 de mayo de 2015
Las Sesiones Creativas 2015 comenzarán con la conversación de Advertising Women of New York
May 21st The New York Festivals international advertising awards, will start the Creative Sessions of the New York Show. This year, the sessions will offer participants a glance at the future of the advertising industry, to provide them with tools that allow them to better perform in this creative environment that is so competed.The program includes an introspective discussion, presented by Advertising Women of New York (AWNY), in which the role of women who are changing and challenging the advertising industry at all levels will be explored. Creative innovators from all around the world of media will offer strategies to ensure that social media campaigns will be competitive. Professors and thought leaders of Hyper Island, Miami Ad School and the School for Innovation in Advertising and Media will join the sessions together with the highest agency creatives to examine the evolution of the art of persuasion. This year, New York Festivals will receive Hyper Island, known as the school from which the most coveted digital talents in the advertising industry graduate. The representatives of Hyper Island will offer a workshop aimed at the future of the construction of relations with consumers, exploring the approach centered on consumers.The 2015 Creative Sessions will start with an AWNY conversation about creative women. Lauren Connolly, executive VP and executive creative director at BBDO New York, stands out among the panellists. Afterwards, outstanding personalities such as Patrick Coffee, senior editor at Adweek, will talk about the digital world.
