MERCADEO Versión en español
Social networks have increased their influence on sales promotion
Manuela Walfenzao| 6 de mayo de 2015
According to the DigitasLBi study, Connected Commerce 2015, credibility of social networks as a secure platform to carry out or help make purchases is increasing. The research was carried out in 17 countries around the world, with a sample of 1.000 people.More than half of consumers (52%), including countries such as Australia, China, United Kingdom and the US said that Facebook now influences online and physical stores purchase decisions. This figure increased 16% since last year. But not only the social media giant impacts consumer’s purchase habits. 46% is influenced by Pinterest, 43% por Instagram and 36% by Twitter. Out of all those interviewed, 28% affirmed they had made purchases through a social media. In the United Arab Emirates 56% of those interviewed has purchased goods on social media, the highest in the 17 countries included in the study.”Social pressure has always been a powerful influence factor when making purchases” commented Jim Herbert, partner in Gerencia de DigitasLBi Commerce. “Social media aims more at our personal life than at our professional life and they are translating that online. Sellers need to make sure that social media is integrated throughout the consumer’s entire day and handle their social channels to have a real impact on consumer habits.”
