MERCADEO Versión en español
Bob Moritz from PWC: To have a digital strategy will no longer be enough for companies
Manuela Walfenzao| 8 de mayo de 2015
Bob Moritz, socio sénior de PWC
In the last PWC survey, leaders of organizations commented that technology is one of the most disruptive forces in organizations. An important aspect of this evolution is that technological advances that previously took years to reach the market are now arriving much quicker.The price of new technologies is dropping fast, too. Social networks increasingly strengthen their positioning as dominant force of people’s day to day lives around the world, allowing brands to capitalize on deeper relations with their clients.The impact of digital disruption is so deep that no business is immune to this change and the appearance of technological advances does not seem to decelerate.For Bob Moritz, senior partner of PWC, the transforming potential of digital will happen in three waves: In the first digital wave we will see more companies adopting e-commerce, even the most traditional ones. In the second one, digital will advance to a results economy, where clients will be benefitted by companies. The third wave will be directed by consumers, who will resume their digital identity to extract benefits from it”.Through these consecutive changes, companies will find value by linking four aspects: social, mobile, statistics and the cloud. “To have a digital strategy will no longer be enough for companies, they will need a business strategy that fits in the digital age”, added Moritz.
