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Matt Atkatz from SapientNitro: We have a more demanding market
27 de mayo de 2015
Matt Atkatz, director creativo de SapientNitro
In today´s marketing and advertising world, consumers have become more demanding, for they have grown accustomed to having the market aim at them. That is what Matt Atkatz, Creative Director at SapientNitro said in an interview with PRODU.”Their lie and fraud detectors are increasingly developed. As active consumers we are facing a big challenge because we must find ways to communicate that make sense, and are attractive, that are fun and encourage people to participate and be committed”, said Ataktz.When consulted on the agency´s expectations for the upcoming Cannes Lions Festival, Matt Atkatz said they had sent many works but that “anything can happen, because it is an international jury, under the scrutiny of the entire world, because it is the greatest stage in the industry. We have some expectations with some of the prizes, but you never know”.He also referred to the merge between SapientNitro and The Community by saying it is a reflection of what happens within the environment, “limits between the Latin American and the North American market are disappearing and now more than ever, it is one single market. The Americas are integrated, therefore the union between the two agencies made sense, nowadays it is the same market and if you can communicate with one message that makes sense for both, then you are on the road to success”.
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