MERCADEO Versión en español
JWT Puerto Rico proves with a campaign that their country is a great touristic destiny
Manuela Walfenzao| 28 de mayo de 2015
El turista que se sintió miserable en Puerto Rico luego vivió unas vacaciones fabulosas
An American tourist won a free trip to Puerto Rico with all included for a single person. He couldn’t take his wife and he documented some miserable vacations in that country. The pictures he uploaded on social networks went viral and for the Compañía de Turismo de Puerto Rico this had a negative impact. JWT decided to turn the story around and make the most of the exposure on the networks to tell the second part of this trip.That is why they invited the same tourist to return to the country but this time they also invited his wife and his small daughter.The campaign consisted in repeating all the pictures the man had taken alone and sad, but this time happy in the company of his family. They were very careful in the production and tried to make the same framing in the same places and with the same clothes he used in his first miserable vacations.The people responsible for this idea that will participate in Cannes Lions 2015 are: Jaime Rosado, the agency´s DGC; Johanna Santiago, Kirvin Torres and José Cuenco, creative directors; Dianta Tantillo and Pablo Torres, creative digital directors; Carlos Dávila, photographer; Saraí Meléndez, writer and Mizael Morales, video editor. Did you like this piece? Share your opinion with {#PalpitandoCANNES;https://twitter.com/hashtag/palpitandocannes} and follow us on {@PRODUPublicidad;https://twitter.com/PRODUpublicidad}
