MERCADEO Versión en español
Honda Financial Services and Acura Financial Services launch digital campaigns for University graduates
1 de junio de 2015
AHFC busca penetrar en el mercado de los millennials con una estrategia promocional 2.0
American Honda Finance Corporation has launched two digital campaigns to advertise their programs for college graduates from Honda and Acura. GradDad, by Honda Financial ServicesSM and Look the Part by Acura Financial Services. Almost four million students will graduate from college this year, so AHFC seeks to penetrate the millennials market with a promotional strategy entirely based on social media.”Young buyers live on the Internet. That is why it is the most effective place to reach them”, explained Petar Vucurevic, Senior Sales and Commercialization Manager from American Honda Finance Corporation. “Our campaign catches graduates´ attention in a fun and informative way”.GradDad connects with visitors on Honda Financial Services´ Facebook and Twitter pages, where you can ask questions using #AskGradDad. HFS has also partnered with YouTube stars, Ronnie Shalvis, Hunter March and Brittani Louise Taylor to promote the program with their own question and answer sessions with the dad.Aproximately 40% of the millennials who buy an Acura said the main reason for buying a luxury car was to improve their image, that is why AFS developed this ambitious spirit of Acura with its campaign for 2015 college graduates with its slogan Look the Part.
Diario de Hoy
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Noticias relacionadas (2)
22 de mayo de 2015
10 de abril de 2015
Honda sacude otra vez Youtube con su comercial Camino sin fin