MERCADEO Versión en español
Brave is a commercial by Grupo Gallegos to strengthen children
Manuela Walfenzao| 29 de mayo de 2015
El comercial Brave es narrado por un niño que tiene miedo antes de dormir
Grupo Gallegos conceptualized a campaign for the California Milk Processors Board which proposes that milk is energy for a better future. With this purpose, they made a touching commercial where milk is present throughout a firefighter´s day. The spot is narrated by the conversation between a mother and her son, in which the child does not want to go to sleep because he is scared and his mother proposes thinking about somebody brave. The first thing that comes to the child´s mind is a firefighter who starts his day with a glass ofmilk and then goes out to save lives.The piece is fruit of the work alliance between Goodby Silverstein & Partners and Grupo Gallegos and will compete this year in the Cannes Festival. The creative directors of both agencies, Eric Kallman, Curro Chozas, Kate Catalinar and Saúl Escobar coordinated the team in which writers Graham Davis and Simon Bruyn, together with the art directors Andrew Livingston and Jose Netto developed the piece. The film was made with the producing companies Anonymous Content and Rebolucion. Armando Bo directed the shooting.
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