MERCADEO Versión en español
Ogilvy Argentina makes the the first massive campaign for the Granja Tres Arroyos: Pollo con la mano
Manuela Walfenzao| 2 de junio de 2015
Comer pollo con las manos es una experiencia única y Ogilvy Argentina lo resalta en su campaña para Granja Tres Arroyos
Ogilvy & Mather Argentina developed the first massive communication campaign for Granja Tres Arroyos, Argentinian poultry product company. The campaign is titles Pollo con la mano and highlights the incredible experience of eating chicken with your hands.The campaign, which delivers a simple but powerful message, has two commercials (Kitchen and Restaurant), graphic pieces, activations on sales points and a digital strategy that complements other media.”The challenge was enormous: find a relevant message that allowed us to reach people in a different way. We spied an everyday, but intimate situation, highlighting that unique satisfaction we feel when eating chicken with our hands. It is the first massive campaign for the brand and we are very anxious to see people’s reaction”, stated Roxana De Luca, Marketing Director at Granja Tres Arroyos.The idea is participating in the 2015 Cannes Lions International Advertising Festival and was carried out by: Javier Mentasti and Maximiliano Maddalena, Creative General Director; Diego Grandi, Art Chief; Juan Pablo Carrizo and Patricio Elfi, Creative Directors; Federico Díaz, writer; Natalia Noya, General Accounts Director and Valeria Pinto, Chief of Audiovisual Production. The spots were produced by Landia and directed by Lucas Shannon, the music was under the responsibility of the company Supercharango.Did you like this piece? Share your opinión with #PalpitandoCANNES and follow us in @PRODUPublicidad
