MERCADEO Versión en español
The director Rodrigo Garcia Saiz from Central Films North reinvents car persecutions for Volkswagen
Manuela Walfenzao| 2 de junio de 2015
El comercial Special Feature muestra una lucha de poder entre el dueño y su auto
The Los Angeles producing company, Central Films North, produced in a team with DDB Argentina, the new Volkswagen commercial Special Feature. The film, directed by the awarded director Rodrigo Garcia Saiz, tells the story of a passionate race between a car and its owner. The spot begins with an executive who has an argument at the office and leaves late and tired. He walks towards the parking lot, determined and angry. When he approaches the car to open the door, the car starts to move. The man begins to chase the car while it moves faster than him. There, a power struggle begins between the two, until the man finally gives up and falls on his knees. At that point the car opens his door when the fake stress detector decides to let him in. The commercial ends with the reflection that such a detector doesn´t exist and that people should drive carefully.The creative team responsible for the piece is formed by: Beto Cocito, Executive Creative Director at DDB; Bruno Macri and Juan Martínez, Creative Directors; Claudio Migliardo, Executive Producer at the agency; Michaela Picco, Production Assistent; Diane Jackson, Executive Producer in Chicago; Graciela Combal, Account Director; Manuel Quintana, Account Assistant and Pablio Banchieri, Creative Manager. Rodrigo García Saiz was the Director, Mauricio Francini was in charge of the Executive Production and Post-production was under Salado and The Mill Chicago’s responsibility. Music was made by TDL Buenos Aires.
Contactos
Diario de Hoy
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