MERCADEO Versión en español
Longer Life by Dieste for DPA! promotes the adoption of dogs in a colorful way
Manuela Walfenzao| 4 de junio de 2015
La campaña de Dieste invita a adoptar perros de refugios para prolongar sus vidas
In a graphic campaign made up of two illustrated pieces, Dieste, the US Hispanic agency, invites to adopt shelter dogs to extend their lives. Each year, 2.7 million shelter dogs are euthanized and that is why these colorful pieces carry the message A longer life is a richer life. Adopt at Dallas Pets Alive. In Funeral, a group of people appear saying farewell to an old dog at his funeral. The other piece is City and it shows a very long dog that is wandering around different parts of a city and goes through good and bad situations.The images will participate in the 2015 Cannes Lions International Advertising Festival. Paco Olavarrieta, CCO at Dieste and Ciro Sarmiento, Executive Creative Director, coordinated the process. Samyr Souen and Francisco Arranz, were the art directors who worked with Gustavo Zapata, Head of Art. The producer in charge of the illustrations was Bakea. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on @PRODUPublicidad
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