MERCADEO Versión en español
Native Content adds Alana Rothlein to its division in charge of sales to US Hispanic
4 de junio de 2015
La ejecutiva de ventas Alana Rothlein abrirá caminos para el grupo ecléctico de talentosos narradores de Native Content
The renown sales executive Alana Rothlein will open paths for the eclectic group of talented narrator in Native Content in the growing US Hispanic market.”I am delighted to represent Native Content with the agencies for the Hispanic market in the US. The partners are strategic thinkers with a rich experience in production of advertising campaigns and brand content for the most renown agencies. We are all aware that good ideas are universal and that cultural perceptions make those ideas even more convincing. Native Content has built a solid foundation of directors and is actively seeking to recruit more talent whose works complement its aesthetics. It is an exciting moment for the company”, said Rothlein, in a press release.Susan Rued Anderson, partner and Executive Producer at Native Content, assured that the Hispanic purchasing power -over $ 1 trillion- means that Hispanic agencies are an essential part of their business. “We are lucky to collaborate with extraordinary visual narrarator, who offer creative solution for productions of all sizes. We are pleased to have Alana in our sales team to open the doors to great opportunities in the US Hispanic market”, she explained.
