MERCADEO Versión en español
Lopez Negrete presents the Turbo Soundtrack for Verizon in the Latin Grammys
Manuela Walfenzao| 5 de junio de 2015
A cada fanático que envió un tweet le compusieron una canción que es parte del Turbo Soundtrack
For the launching of Verizon’s latest smartphone, the Motorola Droid Turbo -which has a battery that lasts 48 hours- the agency Lopez Negrete developed the campaign Turbo Soundtrack. The launching took place in the framework of the Latin Grammys with a song that is in construction in real time, before, during and after the event.They wrote a song for each fan who sent a tweet and that is how they joined all the songs to create a 48-hour song: Turbo Soundtrack. Prince Royce was the star who shared the songs. To make the piece, 5,000 verses, 9 writers, 8 singers and a gigantic logistics team were necessary. Thanks to the conversation that was created online, the brand Verizon increased its reach by 105%.This idea is competing in Cannes Lions 2015 and was made by: Álex López Negrete, President and CEO; Fernando Osuna, CCO; Vicent Llopis, Executive Creative Director; Arturo Colón and Miguel Herrera, Associate Creative Directors; Eduardo García, Senior Writer; Juan Tejeda and María Arnedo, writers; Ricardo Romero, Senior Art Director and Patty De La Garza, Senior Digital Director. The song was recorded in Andrés Levin.Did you like this piece? Share your opinion #PalpitandoCANNES and follow us on @PRODUPublicidad.
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