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FCB Buenos Aires presents its radio campaign Zooooooom for Sanyo cameras
Manuela Walfenzao| 8 de junio de 2015
La campaña para Sanyo muestra con humor la utilidad del Zooooooom de las cámaras
The agency FCB Buenos Aires developed a fun campaign to promote a Sanyo camera with optimum zoom. They made three ads, Museo, Recital and Playa, which invite to focus on what really matters to you.Museo is a piece that laughs about crowds that get close to La Gioconda (The Mona Lisa), in the Louvre Museum and don´t allow others to see the painting. The ad closes with Dejá atrás todo lo que no querés ver en tus fotos, cámaras Sanyo con zoom óptimo incorporado (Leave behind everything you don´t want to see in your pictures, Sanyo cameras with optimum zoom incorporated). Recital poses the same thing but in a rock concert, where the goal is the drum player, and in Playa there is a man who wants to see his girl on some rocks and not the crowd.The campaign has won awards in several Latin American festivals and is now competing in the 2015 Cannes Lions festival. The members of the creative team that developed the idea are: Tony Waissmann, Creative General Director; Diego Rubio and Sebastián Fulgencio, Creative Directors; Verónica Perera, writer; Facundo Ardila, Art Director; Fabiana Antonelli and Inés Bai, Account Directors; Cora Godoy, planning; Gonzalo Capelli, Executive Producer; Gabriel Lancioni and Maximiliano Ibarra, Audiovisual Producers; Manuel Baraldo, Editor; and Riki Saul, Director of RAYA producciones. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.
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