MERCADEO Versión en español
Teads invites to reinvent video advertising with the case Armani Si fragrance
Manuela Walfenzao| 8 de junio de 2015
No todos los avisos que son visibles completan su objetivo de visualización
The online advertising company Teads, established the goal of promoting in Brazil the campaign for the new Armani Si fragrance. The intention was to raise awareness of the new product, do a general branding of the product and deliver the purchase intention. The results were very positive and they were presented as a scenario of new trends in online ads with videos.Brazil is the country in Latin America with the highest online video penetration (87%), the world trend is below that (84%). Watching videos is the main activity of 80% of Brazilians on their computers. 38% watches brand videos, whereas in the rest of the world, the average is 24%.Teads is the leading brand in new visualization formats, which guarantee advertisers that their investment will bring results beyond visualization.What the company proposes is to change the game and show videos outside video channels, offer the user the option of seeing or skipping the videos and using the view-to-play system that only starts the ad when the person is on that section of the page. That is what they implemented for Armani and the results are: 8.242.026 impressions, which means that it was watched by 99.9% of the users of the Marie Claire page where they did the spot.
