MERCADEO Versión en español
Wing narrates the life of abandon objects for the Pickupmydonation.com campaign
Manuela Walfenzao| 9 de junio de 2015
La campaña invita a las personas a donar los objetos que ya no utilizan para que hacer felices a otros
The US Hispanic agency Wing developed a campaign that is moving and at the same time makes you laugh, in which they tell the dramatic stories of gifts which have been abandoned in a closet. The purpose of this effort is to contribute with the NGO pickupmydonation.com, that is in charge of picking up things that people don´t need anymore and handing them to people with limited resources.The pieces that make up the campaign are three: DVD, Game Board and Book. They all have very powerful scripts and are visually simple, since they are about an approach to the object, while the object itself narrates its problem. In the end, the spots close with the slogan: If it doesnt make you happy, let it make someone else happy. The campaign will compete in the Film category of the 2015 Cannes Lions Festival. The team that developed it is: Favio Ucedo , CCO; Facundo Paglia, Associate Creative Director and writer; Marc Durán and Martín De Ferrari, writers; Anthoni Rodríguez and Julieth Monsalve, Art Directors; Venus Soto, Project Manager; John Jardine, Associate Account Director; Gabriela Olave, Accounts Executive; Holly Mcgavock, Planning Director; Naomi Fernández, Planner; and Nadina Steimberg, Producer of the Agency. The ads were filmed with Garaje Films and were directed by Simón Rubalcava. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.
Diario de Hoy
Noticias relacionadas (4)
8 de junio de 2015
5 de junio de 2015
1 de junio de 2015
Wing aborda el mundial de una manera innovadora con el Fan Trainer de P&G
31 de mayo de 2015
Marc Duran de Wing se convierte en el joven más creativo del USH