MERCADEO Versión en español
J. Walter Thompson shows participants of the #BostonBlizzardChallenge the beaches of Puerto Rico
Manuela Walfenzao| 10 de junio de 2015
Los invitados repitieron los clavados en las playas de Puerto Rico para dar a conocer el país como destino turístico
The Mayor of Boston made a warning on the danger the #BostonBlizzardChallenge implies, an activity that went viral on social networks and that consists in diving into the snow. The weekend after that ad, the Compañía de Turismo de Puerto Rico invited three divers from the Boston group to repeat the dives in the lovely Puerto Rican beaches. J. Walter Thompson Puerto Rico was in charge of the idea.The three guests repeated the dives and were filmed to appear in the countrys social networks. The videos became the most shared post of the Facebook page of the Compañía de Turismo de Puerto Rico. Through the networks, they carried the message: When winter drives you insane, you can always come to Puerto Rico.The idea will be competing in Cannes Lions 2015 and was developed by: Jaime Rosado, VP and Regional Creative Director; Johanna Santiago, Creative Director; Pablo Torres, Digital Creative Director; Juan Dávila and Saraí Meléndez, writers; Elisabet Rodríguez, Art Director; Delia Agrait, Producer; Mizael Morales, Editor and Carlos Dávila, soundman.Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.
