MERCADEO Versión en español
LAPIZ raises awareness about financial abuse with the campaign for Purple Purse
Manuela Walfenzao| 10 de junio de 2015
El comercial para Purple Purse muestra que la violencia de género va más allá del abuso físico
98% of women who suffer due to gender violence also suffer from financial abuse The Foundation Allstate, carries out the initiative Purple Purse, to help women break free from their abusive partners. The Hispanic agency in the US, LAPIZ, worked on a campaign for the foundation, which shows how domestic violence goes beyond physical abuse.For the campaign they made a comercial titled ATM-Challenge, in which appears a man who is apparently robbing a woman. He drags her to an ATM and asks her for the key to her card, she tells him it is their wedding date. The entire film is recorded from the banks security cameras, which are usually the silent witnesses of mistreatment in public spaces.El spot will compete in Cannes Lions 2015. The creative team at LAPIZ behind the commercial is formed by: Laurence Klinger, CCO; Fabio Seidl, Executive Creative Director; María Bernal, Creative Director; Alexis Budejen, Art Director; Roberto Luque, writer; Ken Gilberg, Production VP and Brian Atchley, Producer at the agency. The producing company of the commercial was The Filter, Fred Clapp directed. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad
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