MERCADEO Versión en español
Pizza Hut has a new box that turns into a film projector
Manuela Walfenzao| 10 de junio de 2015
Blockbuster Box es un innovador esfuerzo de mercadeo de Pizza Hut
Ogilvy Hong Kong developed the new Pizza Hut box which turns into a film projector for the smartphone. The brand implemented this innovative marketing effort under the concept that a night of films with pizza is a perfect combination.The box is called Blockbuster Box and works with a special plastic piece that comes with the pizza, which is placed next to the box where the phone fits in and the images can be projected. It is a special box, a bit bigger, in which the carton doesn’t get soiled nor dirty with the food it contains.To see the films there are several options, they can be videos on the phone, through Netflix and Pizza Hut is also giving away a QR code with which a free film can be downloaded. There are four different types of boxes, each one corresponds to a different genre: Fully Loaded Box brings action films, Slice Night is terror films, Hot & Ready is for romantic ones, and Anchovy Armageddon for fans of science fiction.The quality of the projection is not the highest, but it comes free with the pizza and the public has received the campaign very well. To use it, they recommend having speakers on bluetooth earphones. For now, distribution of these boxes is available in Hong Kong, but the brand is thinking of repeating the experience in other cities.
