MERCADEO Versión en español
Ángela Henao from DDB Latina: Ideas move the world and creativity is the engine to achieve changes
11 de junio de 2015
Ángela Henao, directora de Relaciones Públicas y Comunicaciones de DDB Latina
To seek a creative solution to a problem such as the inequality that women suffer was the challenge that DDB Worldwide set for themselves. Their talents will be connected for 48 hours in their 22 offices located in US Hispanic, Latin America and Spain.Ángela Henao, Director of Public Relations and Communications at DDB Latina, explained to PRODU that the initiative stemmed from the intention to contribute with talent to the solution of global problems. DDB organized a call to gather in an Ideathon or idea competition, the best creatives in 22 offices in Latin America and Spain, considered the best creatives in the world, for them to add up creative ideas that contribute to the solution of a global problem. She added that this month is turning into the month for the defense of womens rights par excellence. From the protest about violence against women Ni una Menos, in Argentina, to initiatives to prevent other types of non-physical violence, but that are damaging nevertheless, such as lack of equality in opportunities to which women are exposed so often, she says.Henao highlights that for the jury, they looked for women leaders, including Maria Elena Salinas, Univision presenter; Bettina Abasca from Momentum Reps; Silvina Moschini, entrepreneur and contributing expert in technology in CNN en Español.
