MERCADEO Versión en español
Zubi Advertising makes a driving prevention graphic campaign for Ford
Manuela Walfenzao| 12 de junio de 2015
Las gráficas de Ford muestran al teléfono como un villano que interfiere con el manejo
The US Hispanic agency, Zubi Advertising, made a striking graphic campaign to raise awareness on the danger of driving and writing text messages on mobile phones, on behalf of Ford. The concept of the campaign shows mobile phones like villains that are creating a trap inside the car to produce an accident, thus the name Villains.They are two somber and dark images that convey the feeling of danger that mobile phones can cause. Each one carries the message: Dont let a text message interfere. Stop texting and driving. The campaign will be competing in the 2015 Cannes Lions International Creativity Festival. The creative team responsible is made up by: Iván Calle, Creative Director; Rosamaría Mussfeldt, Creative Director of the group; Jorge Jácome, Senior Copywriter and Associate Creative Director; Francisco Losada, Associate Creative Director and Senior Art Director. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on @PRODUPublicidad.
