MERCADEO Versión en español
J. Walter Thompson protects people with skin cancer with the Guardavidas del Sol
Manuela Walfenzao| 15 de junio de 2015
La campaña busca concientizar a los argentinos sobre el impacto que tiene el sol en la piel
The Argentinean branch of J. Walter Thompson worked on a campaign for LALCEC, the Argentinean league against cancer, called Guardavidas del Sol. Statistics prove that skincare is a serious problem for the country. In 2014, 274 deaths occurred due to drowning, and 860 were caused by skin cancer. The campaign consisted of the installation of safeguard posts which, instead of facing the sea, aimed at people who were sunbathing on the sand. Different Guardavidas del Sol approached people to offer them sunblock and advice. They also raised flags that announced the type of sun protection required depending on the time of day, and they installed trucks near the beaches to offer free dermatological exams. The campaign will participate in the 2015 Cannes Lions Festival and the creatives behind it are: Anita Ríos, Creative General Director; Sebastián Lombroni and Griessi, copywriters and Juan Lódola and Ezequiel Irureta, Art Directors. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.
