MERCADEO Versión en español
Lopez Negrete presents the campaign El mundial en papel for Fut Freaks
Manuela Walfenzao| 15 de junio de 2015
Lopez Negrete interpretó los pronósticos de los fanáticos con figuras de papel en cada partido del mundial
The Hispanic agency in the US, Lopez Negrete, conceptualized a campaign for the Argentinean shoe brand Fut Freaks during the 2014 World Cup. In the framework of this big sports event it is always complicated to promote initiatives from small brands, that is why Lopez Negrete created an alternative to differentiate the Brand that was based on representing plays on social networks stemming from fans´ forecasts.In each game they made videos in stop-motion with paper figures that interpreted fans´ wishes and predictions. The campaign was very successful, since they had more than 1,500,000 impacts on social networks, more than 37,000 daily interactions, more than 31,300 visits to the group´s stores and an 87% increase in the followers of their social networks.The idea will be judged by the members of Cannes Lions 2015 and was made by: Álex López Negrete, Presidente and CEO; Fernando Osuna, CCO; Vicent Llopis, Executive Creative Director; Arturo Colón and Miguel Herrera, Associate Creative Directors and a great digital team. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on PRODUPublicidad.
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