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Evan Spiegel from Snapchat: This network has inspired to think vertically in digital video
Manuela Walfenzao| 15 de junio de 2015
Evan Spiegel, creador de Snapchat, dictará una de las charlas más esperadas en Cannes
Evan Spiegel, creator of Snapchat, says that there won’t be caches of consumption data for sellers. “We are going to remain far away from the construction of broad profiles because users don’t like that format”, he said in an interview.With just 25 years of age, Spiegel, who will deliver a presentation for the first time in the 2015 Cannes Lions International Creativity Festival, becomes one of the most awaited speakers of the event. “Each time you do something for the first time, you get nervous”, confessed Spiegel in an interview a week before the start of the festival.Spiegel will arrive at the industry with an entirely new perspective. The CEO will speak at Cannes about one of the fundamental changes that Snapchat has inspired in digital video: to think vertically. He and many other mobile and video players are starting to notice that “people simply do not rotate their phones”, he says. are beginning to detect that “people just don’t rotate their phones,” he says. That’s why advertisers that have been first to test-drive marketing on the app see a reported nine times more engagement when their ads are vertically oriented.Spiegel feels there is an opportunity to make the business grow, without having to resort to invasive tactics. He adds that he has a great business that also respects the privacy of people who use Snapchat.
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