MERCADEO Versión en español
Philip Thomas, CEO of Cannes Lions: The level of the entries shows an industry that believes in the power of creativity as an engine for business
Manuela Walfenzao| 19 de junio de 2015
Philip Thomas, CEO de Cannes Lions
For creatives it is very important to stretch the limits of their minds. It is said that when traveling and getting to know different cultures this happens. The International Cannes Lions Advertising Festival is a global meeting point, where minds from the advertising industry, innovators, executives and advertisers from more than 30 different countries. This year the celebration has spokespeople from each continent and participants who have worked in all the continents. This year the festival presents a record in the register of participants pieces with over 40 000 entries. The event was averaging about 34 thousand records in previous years. In this regard, Philip Thomas, festival CEO, said the level of the entries showed an “industry that believes in the power of creativity as an engine for businesses and brands”.The party has important guests in the Asian-Pacific region. BlueCurrent, he independent agencies from Japan and Innored from South Korea are debuting in the festival. The crew of Resn arrived from New Zealand and Flip Media brought the insights of the Arabian culture to this special party. They are more than 500 spokespersons, from 30 different countries, who began a cycle of more than 180 sessions to work on creativity from their different perspectives and expressions. This edition of the festival is truly a journey through the global advertising industry and this is just the start.
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