MERCADEO Versión en español
We Believers debuts in Cannes with a Silver Lion by The Volvo Hijacking Car Service
Manuela Walfenzao| 22 de junio de 2015
We Believers, the Hispanic agency in the US, has been in the market for barely a year and is participating for the first time in the 2015 International Cannes Lions Festival. Its piece The Volvo Hijacking Car Service received the Silver Lion in the category Promo & Direct on June 22nd. The agency, created by Gustavo Lauría and Marco Vega, has co-creation as its tenet. Lauria, founder and CCO, confesses to PRODU pride for many reasons. “We love to win, but we like to win with the kind of work we like to do, building brands and solving business problems.”While Vega, co-founder and chief creative strategist, says the most important client when you start is not the one that gives you a $ 50,000 project, but is one who trusts jeopardize his career. “That customer that gives you that big score to believe in your project with him, the customer is worth. We are very pleased with the Believers who ripped two partners who believed in the one and the other, always at work “.The creatives responsible of the winning activation are: Gustavo Lauria, CCO; Juan Pablo Carrizo and Patricio Elfi, Executive Creative Director; Santiago Luna Lupo, Creative Director; Gustavo Lauria, Juan Pablo Carrizo and Santiago Luna Lupo, copywriters; Patricio Elfi and Diego Capela, Art Directors; Lupita Álvarez and Adriana Correa, producers of the agency; Marco Vega, Head of Planning; Juliana Patiño, Accounts Executives; Cherry Sunday Media, Production Company; Nelson Cabrera, Director; Music & Music, Post-production editing and Alexis Estiz, editor.
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