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Evan Spiegel from Snapchat: I love it when advertising fits in the context of the story we are telling
Manuela Walfenzao| 23 de junio de 2015
Evan Spiegel y Joanna Coles conversaron sobre cada aspecto de Snapchat
Snapchat is not afraid of making quick decisions and does not hesitate in changing direction, said Evan Spiegel, CEO of the application. The 25-year-old entrepreneur made his debut in the Cannes Festival June 22nd, where he narrated his experience and the way brands may establish a link with Snapchat.I love it when advertising fits in the context of the story we are telling”, he explained in the Palais, while he spoke with Joanna Coles, Editor in Chief of Cosmo and collaborator in the section Discover of the app. This area is where brands publish their articles and videos, mostly aimed at millennials.During the interview, they talked about every detail of the company that has been in the market for four years. Spiegel remembered his beginnings as an entrepreneur of a failed application which helped young people apply for college. In the crossroads, he and his partner hit the nail on the head with the idea that changed social networks: to chat through images.The value of Snapchat is around US$ 20 billion and brands are increasingly present on this social network. For the time being, they may advertise content within certain labels and offer filters based on a person´s location.One of the great challenges that Spiegel will face now is to maintain user´s anonymity and privacy and at the same time offer brands the necessary tools to make effective advertising.
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