MERCADEO Versión en español
Favio Ucedo from Wing: Many times awards have to do with the economies and philosophy of the agency
24 de junio de 2015
Para Favio Ucedo, CCO de Wing, al mercado hispano este año le ha ido muy bien
For Favio Ucedo, CCO at Wing, the Hispanic market has done very well this year, particularly in the Cannes Lions festival. According to Ucedo, the pieces that were registered show the quality of the Hispanic agencies.In an interview with PRODU, he says that the awards have more to do with companies’ philosophies. “The Hispanic market has been evolving. I think this year there is more money for registrations. Many times awards have to do with the economies and philosophy of the agency, especially the economy. If you have money to hang a piece 20 times and if the piece is good, you have a greater chance of winning. It seems that this year the Hispanic market is placing a lot of money in the festival, according to the shortlisted pieces I saw, and there are also several good pieces”.Wing, which participates this year in Cannes with the campaigns Fan trainer for P&G, Test for tickets for Lifebeat and three commercials for abandoned objects parapickupmydonation.com, is more interested in the competition than in winning, according to what Ucedo explained.
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